Bringing stories to life through people and place.
Creating photography and video that brings brands and destinations to life, from developing the creative approach and planning shoots through to art directing on location and final delivery.
Christchurch & South Island
Creating destination photography to showcase Christchurch and the wider South Island, supporting the airport’s role in attracting visitors directly into the region. Working with regional tourism operators, we captured authentic experiences that celebrated the people, places and landscapes of the South Island, with kaitiakitanga helping shape how those stories were told.
Create an ownable image library showcasing South Island destinations, with authentic imagery designed to build an emotional connection and inspire people to experience the region for themselves.
Shoot planning, talent sourcing and on-location art direction, followed by image selection and creative direction across airport branding - from large-format billboards to social and print.
The imagery was used across Christchurch Airport’s brand campaign and destination marketing, showcasing the South Island and reinforcing Christchurch as the gateway to the region.
Farmlands Lifestyle Campaign
Taking Farmlands beyond its traditional farming audience with a campaign created for the rural lifestyle market. From the initial concept, I shaped the photography and video to show a different side of the Farmlands brand.
Create a campaign that connected with lifestyle block owners rather than Farmlands’ traditional farming audience, while still feeling recognisably part of the Farmlands brand.
Creative concept and campaign development, shoot planning, talent sourcing, storyboarding and shot planning, through to on-location art direction across photography and video.
The campaign delivered 6.45M digital impressions, 567K+ video views and $5.94M in cash customer sales, demonstrating strong engagement with the lifestyle audience.
Every Day Heroes
Taking people behind the scenes of Christchurch Airport to tell the story of its Airport Fire Service. Through photography and video, we captured the people, personalities and everyday moments behind a team most passengers rarely get to see.
Tell the human story behind an essential airport service, creating engaging content that gave people a glimpse into a world they would rarely experience.
Photographer selection, storyboarding and scene planning, through to on-location art direction across photography and video.
Created engaging photography and video that brought the Airport Fire Service story to life and generated strong engagement across social channels.