Making ideas work across every channel.
Taking a consistent campaign idea and shaping how it shows up across different channels, formats and audiences.
Mobil Partnership Launch
Launching Mobil as a new Farmlands Card partner with a simple proposition: more places to fill up and more ways for customers to save.
Turn a major new Card partnership into a compelling customer proposition, clearly communicating the increased fuel network and 16c per litre saving.
Led the campaign creative from concept through to delivery, art directing the photography and video shoot before translating the idea across video, digital, social, eDM and campaign assets.
A cohesive multi-channel launch that introduced Mobil to Farmlands Card customers and brought the ‘more pumps, more places, more savings’ proposition to life across multiple touchpoints.
Twiice Cups Campaign
An eye-catching, on-trend campaign designed to drive travellers into Christchurch Airport’s food and beverage outlets as passenger numbers recovered following Covid restrictions.
Create a campaign that would cut through, capture travellers’ attention and help drive spend across the terminal’s food and beverage outlets during a period of lower passenger numbers.
Developed the campaign concept and visual direction, art directing the photography and shaping the creative across social, eDM, print and digital screens.
A high-impact campaign that built visibility and buzz around the terminal food and beverage offer during a challenging period of lower traveller numbers.
eDM Platform Migration
Supporting Farmlands’ move from Adobe Campaign to Iterable - a more flexible, scalable platform delivering around $80K in annual savings - by leading the creative development of the new eDM system.
Build a flexible eDM design system for the new platform that could bring the evolved brand to life consistently across different campaigns, content and audiences.
Led the creative transition to Iterable, developing the master template system and brand application, working directly with developers through build and testing, and creating guidelines for ongoing use.
A scalable eDM system that simplifies and streamlines production, enables multiple team members to create campaigns, and delivers greater consistency across digital communications.