01
Fieldays Launch
Launching the refreshed Farmlands brand at Fieldays and bringing the new identity to life through a major customer and sponsorship experience.
View Case Study→Brand Evolution
Building brands that grow stronger with every touchpoint.
From strategy and identity to rollout and campaign execution, I help brands evolve with purpose and stay consistent across every channel and experience.
These projects show how I’ve helped Farmlands evolve its brand — refining the identity, launching campaigns and bringing it consistently to life across business divisions, sponsorships and customer touchpoints.
01Brand Strategy
02Brand Development
03Campaign Development
04Creative Direction
05Rollout & Implementation
06Brand Governance
02
Rural Never Rests
Developing a campaign that celebrates the hard work, resilience and character of rural New Zealand while building a distinctive voice for the Farmlands brand.
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03
Brand Rollout
Taking the refreshed identity across campaigns, retail, sponsorships and digital channels while creating practical tools to maintain consistency at scale.
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