Shaping how a brand shows up.
Working alongside Special on the evolution of the Farmlands brand, from early workshops and creative development through to launch. Since then, I’ve helped shape how the brand comes to life across campaigns, retail, sponsorships and customer experiences.
Brand Development
Working as part of the internal team alongside Special to help shape the evolution of the Farmlands brand. I contributed throughout the development process — from early workshops and creative feedback through to refining how the new brand would work in practice.
Strengthen trust and connection with farmers and growers, making Farmlands their first choice while creating a more consistent and relevant brand experience across every touchpoint.
Part of the internal brand team working alongside Special through workshops, creative development and feedback, helping challenge and refine the work before taking the evolved brand into implementation.
A clear brand platform that gives Farmlands a stronger shared direction, creating greater consistency in how the brand shows up - from long-term brand building through to retail and customer experience.
Fieldays Brand Launch
Launching the evolved Farmlands brand at Fieldays, one of the biggest moments in the Farmlands calendar. I led the creative from concept through to production, bringing the new identity and Rural Never Rests platform to life at scale for the first time.
Make the new brand impossible to miss, creating a bold and cohesive Fieldays experience that built on Farmlands’ strong presence while signalling a clear shift in how the brand showed up.
Creative lead from concept to delivery, developing the overall look and feel and directing how the brand came to life across the site, through to artwork, production and installation.
Farmlands’ most successful Fieldays ever — launching the evolved brand with impact and bringing Rural Never Rests to life at scale.
Brand Implementation
Taking the evolved Farmlands brand beyond launch and embedding it across the business, developing how it shows up across everything from campaigns and retail to sponsorships, digital and internal communications.
Build a consistent multi-channel brand experience, translating the new identity across physical and digital touchpoints while adapting it for different audiences, formats and channels.
Leading the ongoing creative development of the brand across channels, establishing key applications and digital assets, providing creative direction and working with internal teams, agencies and partners to ensure a consistent brand experience.
A brand that has been strongly embraced internally and externally, building greater connection with Farmlands while creating a more consistent experience across physical and digital channels.